India’s Reliance Broadcast Network Limited has signed a deal with Lanka Broadband Network to launch three channels of BIG CBS in the Island, says a media report.
The deal will result in Reliance bringing in three English entertainment channels into Sri Lanka, namely BIG CBS Prime, BIG CBS Love, and BIG CBS Sparks.
BIG CBS Networks is an equally owned joint venture of Reliance Broadcast Network Limited and CBS Studios International.
According to the company’s website, BIG CBS Prime is a premium general entertainment channel, BIG CBS Spark is a youth entertainment channel and BIG CBS Love is a women’s entertainment channel.
Reliance is also planning to launch the fee based channels in other South Asian countries such as Nepal, Bhutan, Maldives and Pakistan in the future.
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